What is a logo?

Briefly a logo is a word, a symbol, a picture, an icon or a combination of all!. As a graphic point of view logo is an emblem that has been designed to visually represent a brand. The history behind this name is from Greek which is abbreviation of Logotype (λόγος logos “word” and τύπος typos “imprint”).


According to this point we may think of a question: “Is a logo is just the one that contains stylized letters and nothing else?!”. Well, the answer is yes and no!. During the past years graphic design system is changed, rules are modified and step by step logo marks and logo types become just one thing, a logo.

The history behind this name is from Greek which is abbreviation of Logotype (λόγος logos “word” and τύπος typos “imprint”)

So in 21 century logos are mixed of different elements including words, icons, shapes etc. Now logo design is one of the most important categories of graphic design. Designing a logo is absolutely an expertise case which needs study of full history of the client business, type of the activities, target markets and other important items to be collected so the final output exposed to show the main and most important information of a business to others. There is no doubt a good logo comes from an expert’s hands, there is no other way!.

Ash Sami

Senior Graphic Designer

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